The work
One crew,
two worlds.
Total Indian Drama is a YouTube channel we've spent ten years building — scripted fiction we write, cast, direct and produce entirely ourselves, purely out of love for the craft. Everything we learned making it, we now bring to brands as a completely separate line of work. Two very different worlds, one crew behind the camera.
01 — Our own channel
Fiction is where
we come from.
For ten years, Total Indian Drama has been our own YouTube channel — original Hindi fiction we write, cast, direct and produce entirely in-house. Short films and series about the grey side of colourful Indians: no briefs, no clients, just the stories we've always wanted to tell.
Ten years in, the channel has been recognised by YouTube among India's rising creators — a run of consistent, original storytelling that predates every brand we work with.
Full films from the channel
02 — What we make for brands
The same eye,
put to work for you.
Making our own films taught us how to hold an audience — and brands started asking for that same eye. So we built a separate practice for them, kept entirely apart from the channel. Close to 300 shoots later — in Mumbai and on location across India and abroad, often with actors India knows from Bigg Boss, Splitsvilla, MTV Roadies, television and film — it has grown into films, campaigns and short-form content made to carry real weight.
Made for the scroll — recent brand shorts
Horizontal videos built our name.
Vertical videos are taking it further.
The way India watches has changed. People scroll on their phones, holding them upright — so that's how we shoot for brands now. A good vertical video gets watched to the end, gets shared, and gets remembered. That's what moves the needle.
(videos delivered in the last two years)
From idea to post-production
Concept, scriptwriting, filming and the entire post-production — all under one roof, done in-house.
Your whole social media
Uploading, boosting, replying to DMs and handling every lead — so each one turns into a real opportunity.
One-stop shop
Once we come on board, you stay focused on your business — we focus on making it grow.
Our thought process
If a client grows,
we grow.
At Total Indian Drama we believe a client stays only when his money is earning its return. So we do everything it takes to make that happen.